Friday, March 3, 2017

BLOG: Groundwater Guardians Raising Awareness on Social Media

by Sara Brock, The Groundwater Foundation

The Groundwater Foundation’s Groundwater Guardian (GG) Program has been around 23 years, making a difference in communities across North America as they conserve groundwater and protect it from pollutants. 

The world has changed a lot since the program's inception in 1994, but what hasn't changed is the creativity of GG teams to find new ways to reach out to their communities.

Now it’s 2017 and we’re pretty firmly planted in the age of the internet. As we're on the cusp of National Groundwater Awareness Week 2017 (March 5-11), check out these 5 GG teams who are going with the flow and using social media to raise awareness and spread their message.

Carmel City Utilities uploads funny informational videos to YouTube starring city employees, drama club students, and villainous sewer clogs. These videos are also occasionally aired on local channels. Check one of their videos out below or visit their YouTube Channel for more.

The GG team of Battle Creek has jumped on the trend of using social media to promote sales. This year? Rain barrels. You don’t need to be a city resident to buy one, but you do need drop by their Public Works Building to pick it up. Check out their Facebook page or get right to the sale by clicking here

The Hamilton to New Baltimore Groundwater Consortium hopped on the Fun Run bandwagon to great success, using Facebook’s events feature to promote its Annual Race for Global Water 5K. The next one isn’t until August, but you can still check out the great photos from the race or read up on past and future events, by clicking here

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This GG team has innovatively used social media as a professional networking tool, sharing resources in their area and reposting pages with useful tips for water conservation. Head over to their Facebook page to see resources from the Water Quality Association, the Illinois Association of Groundwater Professionals, and even yours truly, The Groundwater Foundation. 

The Mission Springs Water District is a Groundwater Guardian Affiliate, meaning they provide services and support to local GG teams. Mission Springs helps their customers and community stay engaged by sending out newsletters including press releases and information on upcoming meetings and events. Sign up here to receive regular emails or, if you prefer, direct mailings about this amazing community.  

Share what you're doing to celebrate National Groundwater Awareness Week with us on The Groundwater Foundation's Twitter and Facebook page.

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